Production and Distribution Companies

The more modern cinemas use a digital format to distribute their new releases. the cinemas use a system called DCP which is like a USB card that gets shipped around in a protective case, this is because it improves the protection of the film from pirates, as each USB only has a certain number of licenses on it. the DCP is signed for by the cinema and then the cinema are given a code to activate the new release. Some cinemas still use the original 35mm projectors but these are usually used for special events. Many cinemas around the world are trying to come up with new technology using a satellite to reduce the cost od distribution which has already decreased loads over the last 10 years. this is where under secure servers the films are downloaded and the film and projectors are accessed by the satellite and are broadcaster on the screens. this method is used by projects such as the national theatre live and opera live and has been very successful. Distribution entails the way in which something is shared out among a group or spread over an area. Distribution is also a way to make a product well known, similar to advertising.

I believe that films are shown to create a larger profit than what would be made from the purchase of films afterwards. For example a cinema ticket is around £10 each whereas a film could be around £5 so they would be making a small profit, but thinking that on a large scale they'll be making hundreds per film that is shown. also if the film is good people usually buy the film on DVD after which is an added profit. They are also shown in cinemas as it has a better atmosphere in a cinema as the sound, screen  is better and it also has special effects such as the 3d and 4d films. This gives the viewer a better experience than what they would get at home.

Small based film companied like UNITEL  do not have as much money like the larger production companies like DreamWorks, warner bros and newline cinemas. this means that the larger production companies can pay for their films to be shown on more screens whereas the smaller companies are only shown on 1 maybe 2 screens. for example in the Mansfield Odeon cinema the film Il Travotore was produced by the small company UNITEL and was shown on one screen in the cinema o one day where as the film Trainspotting 2 is produced by Tri-Star pictures and cloud nine productions is shown on 18 screens in one week. this causes an argument over who gets the most power over cinemas and what film get shown on which screens.

Another argument about who hold the most power involves to BBFC which have the power to see which films get shown. for example if they feel that the scenes are not appropriate for the classification they can cut it off and the film will not be shown to the public. the companies again hold a lot of the power as the more money and bugged they have means that then can control the cinemas and what is shown better. the audience also have a lot of power as they are the ones that watch the films. this means that if the genre or the actors in the film aren't well known they the will get less attention.

Small Uk based companies have other problems like the funding that they need to make produce, develop, broadcast and promote the film. The small companies will struggle to develop and produce a film on half the amount of budget as the larger companies would get. this would mean that the special effects, the sound and other large parts in the film would not be as good, clear or as realistic as the larger companies would be. 

Above the line (ATL) and below the line production (BTL) are two terms that are used in advertising. to quote Michael Baker from the marketing book, the terms came into existence in 1954 with the company proctor and gamble. ATL is advertising where mass media is used to promote and reach out to the target audience. this is advertised and promoted on TV, radio, print, internet and social media. this is the wider spread of advertising and reaches out to more people. BTL advertising is more personal and one to one. it involves the distribution on promotions, leaflets, stickers, banners and brochures. this is used to target a smaller target audience and more one to one situations

film companies use websites as a way of promoting the film and promoting their upcoming films. they are used to attract an audience and to create a profit. I used the website for the Disney film moana,  http://movies.disney.co.uk/moana. this website shows audiences, the trailers and special clips of the film. it also shows cast members and interactive page for children, information advertising other Disney films and also sells merchandise available to purchase. this is a good way for the film to get themselves out their and the show other parts of the film.

Extra investigation into UK cinemas.

I have looks at several cinemas and analysed them, I have looked into Odeon Cinema in Derby, Cineworld in Chesterfield, Odeon cinema in Mansfield, Cineworld Nottingham and

1. 10 screens at Odeon derby with 13films being showed and 8 being showed several times
2. 14 screens at cineworld Nottingham with 23 films being shown and 10 being shown multiple times.
3. 10 at cineworld chesterfield with 12 films being shown and 8 being shown multiple times.
4. 8 screens at Odeon Mansfield with 10 films being shown and 6 being shown multiple times.
5. 11 screens at VUE Doncaster with 12 films being shown and 7 being shown several times.

10 films have been shown at all of the 5 cinemas. including films like beauty and the beast, ghost in the shell, the boss baby, power rangers and smurfs which are all big budget films so they will obviously have there films shown in many more cinemas around the world.