
I believe that films are shown to create a larger profit than what would be made from the purchase of films afterwards. For example a cinema ticket is around £10 each whereas a film could be around £5 so they would be making a small profit, but thinking that on a large scale they'll be making hundreds per film that is shown. also if the film is good people usually buy the film on DVD after which is an added profit. They are also shown in cinemas as it has a better atmosphere in a cinema as the sound, screen is better and it also has special effects such as the 3d and 4d films. This gives the viewer a better experience than what they would get at home.
Small based film companied like UNITEL do not have as much money like the larger production companies like DreamWorks, warner bros and newline cinemas. this means that the larger production companies can pay for their films to be shown on more screens whereas the smaller companies are only shown on 1 maybe 2 screens. for example in the Mansfield Odeon cinema the film Il Travotore was produced by the small company UNITEL and was shown on one screen in the cinema o one day where as the film Trainspotting 2 is produced by Tri-Star pictures and cloud nine productions is shown on 18 screens in one week. this causes an argument over who gets the most power over cinemas and what film get shown on which screens.
Another argument about who hold the most power involves to BBFC which have the power to see which films get shown. for example if they feel that the scenes are not appropriate for the classification they can cut it off and the film will not be shown to the public. the companies again hold a lot of the power as the more money and bugged they have means that then can control the cinemas and what is shown better. the audience also have a lot of power as they are the ones that watch the films. this means that if the genre or the actors in the film aren't well known they the will get less attention.
Small Uk based companies have other problems like the funding that they need to make produce, develop, broadcast and promote the film. The small companies will struggle to develop and produce a film on half the amount of budget as the larger companies would get. this would mean that the special effects, the sound and other large parts in the film would not be as good, clear or as realistic as the larger companies would be.
Above the line (ATL) and below the line production (BTL) are two terms that are used in advertising. to quote Michael Baker from the marketing book, the terms came into existence in 1954 with the company proctor and gamble. ATL is advertising where mass media is used to promote and reach out to the target audience. this is advertised and promoted on TV, radio, print, internet and social media. this is the wider spread of advertising and reaches out to more people. BTL advertising is more personal and one to one. it involves the distribution on promotions, leaflets, stickers, banners and brochures. this is used to target a smaller target audience and more one to one situations

I have looks at several cinemas and analysed them, I have looked into Odeon Cinema in Derby, Cineworld in Chesterfield, Odeon cinema in Mansfield, Cineworld Nottingham and
- 10 screens at Odeon derby with 13films being showed and 8 being showed several times
- 14 screens at cineworld Nottingham with 23 films being shown and 10 being shown multiple times.
- 10 at cineworld chesterfield with 12 films being shown and 8 being shown multiple times.
- 8 screens at Odeon Mansfield with 10 films being shown and 6 being shown multiple times.
- 11 screens at VUE Doncaster with 12 films being shown and 7 being shown several times.