Monday 17 October 2016

Audiance of Post Apocalyptic films

To find out what type of audience post apocalyptic films attract I used a website called 'YouGov' which is a website that creates a stereotypical profile of what the typical audience member is like for each film. the films I will be looking at are; I am legend, The book of Eli, 28 days later and The road. From my research into these four films I have found some similarities between all four film but for most points the group is split down the middle. this is because the book of Eli and I am legend are very similar and the road and 28 days later have a lot of similarities. the sample size of the films are slightly different which would make the results not as accurate as if the sample size was exactly the same. According to 'YouGov' the stereotypical audience member is a male between the ages of 40-54 for 3 of the films and 28 days later being an anomaly of the four with a audience range from 25- 39 which is slightly lower. The social grade also varies with one half of the group which includes I am legend and the book of Eli having a social grade of C2DE and the other half that I includes the road and 28s days later have a social grade of ABC1. another similarity between the book of Eli and I am legend is the regions that the typical audience member comes from which is the midlands, and again the road and 28 days later have very different top regions as one has the south coast and the other has central Scotland but one that they do have in common is the north east and north west of the country. The professions of the films differ slightly but the professions of I am legend and the book of Eli were very hands on jobs like construction, engineering and manufacturing whereas the professions of the audience of the road and 28 days later were very media and entertainment based jobs. The personality of each audience differs slightly as the audience members of the book of Eli, 28 days later and I am legend have a easy going , sweet and considerate personality's however the audience of the road are open, knowledgeable and challenging personality's. All four audiences have one TV show in common that they watch which is the walking dead. The walking dead is also part of the post apocalyptic genre which is why all the audiences probably watch it. each audiences spends a different amount of time watching TV/films for example the audience of I am legend spend 16-20 hours watching films , the audience members of the book of Eli spend 46-50 hours watching films and the audience members of 28s days later spend as little as 1-5 hours watching films which is a massive difference compared to the other three film audiences.

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